The ad for a Swiss national day party planned for Aug. 1 by the extremist group GNC shows a doll wearing a skullcap and an Israeli flag with an arrow in its forehead, evoking the legend of William Tell, with the slogan, “Save Switzerland: Shoot Straight!” in French. "This is a call for the murder of Jews," Jonah Gurfinkel said.
A GNC (Genève Non Conforme) member said the ad was directed against the Israeli government, not Jews. Jewish groups say they are considering a lawsuit.
Figure 1 - not antisemitic according the Swiss group:
Figure 2 - after charges of antisemitism, the group made two alterations - it is not anti-Jew, it's anti-Israel: